Over a year ago, on September 22, 2014, the world’s #1 job site Indeed launched a global advertising campaign called ‘How the World Works’.
“What if we used the job seekers on Indeed to make our ad?” says the voice-over in the making of first instalment called ‘How Commercials Work’. Hired by Indeed through Indeed, professionals from all over the globe were flown to a studio in Central Europe to form a team of diverse talent and make the TV advertisement. For the occasion, the Indeed logo was turned into a 3D representation of some industries that hire on Indeed every day.
See ‘How Commercials Work’:
According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved – Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with three additional videos.
“While Indeed is in more than fifty countries, we’ve focused our campaign on eight key markets where we have a team on the ground working closely with employers and job seekers,” said Paul D’Arcy, Senior Vice President of Marketing at Indeed. “We’ve experienced tremendous global growth over the last ten years and this campaign will help boost awareness in markets we operate in.”
The engaging videos show behind-the-scenes from unusual workplaces in fun industries such as soccer, robots and rock’n’roll. ‘How the World Works’ tells the stories of how job seekers can find just about any role and recruiters just about any professional on Indeed. The TV spots focus on teamwork and diversity and show how association of different yet complementary skills can help contribute to a wider initiative and great achievements.
“We know that a fulfilling career is one of the most important aspects of a person’s life and we want to honor the significance of that,” explained Paul D’Arcy. “This campaign shows how committed we are to helping employers and job seekers find the right fit.”
Do you think the campaign is effective in raising brand awareness? Let us know how you liked the videos in the comments below.
Author: Chloé Delolme
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