Recruiting has become marketing

Chloé Delolme / December 29, 2015
Category : Recruitment, Recruitment advice, Recruitment news and technology

Over the years, recruiting has become marketing: it is not just about finding the right fit for your position anymore. Recruitment is about attracting job seekers to apply for your company in the first place, but also about providing a positive candidate experience and retaining top talent. It is about conveying an authentic message out there to the public so that unsuccessful candidates do not feel rejected, and former employees still feel very strongly about their past employers.

How to improve the candidate experience

Chloé Delolme / November 10, 2015
Category : Recruitment, Recruitment advice

Last October, the leading global chemical company BASF was recognized for demonstrating excellence in recruiting practices for the third consecutive year. While the Talent Board Awards recognize and celebrate the selected firms, the program also serves to identify and record the proven strategies and technologies that enhance the candidate experience, allowing everyone to learn what they can do to improve their recruiting practices.

When mobile gaming helps recruitment

Chloé Delolme / August 4, 2015
Category : Recruitment advice, Recruitment news and technology

Last June, U.S. transportation network company Uber launched their own smartphone game called Uber Drive. Originally developed for current Uber driver partners to practice their navigation skills, the app turned into a new innovative recruitment and employer brand tool: players can get an idea of what working for Uber is like and interested candidates can start applying directly from the game’s app.

A mobile recruitment strategy for mobile job seekers in a mobile world

Chloé Delolme / July 2, 2015
Category : Jobseeker, Jobseeker advice, Recruitment advice, Recruitment news and technology

Phones outnumber people: there are almost 7.2 billion people on Earth but well over 7.2 billion active SIM cards. Add to that fact the growing nomadic way of life with more and more people moving around both locally and internationally and you will find that a mobile recruitment strategy is fundamental to target more candidates.