We’ve all been there. Some with jobs and some without, when looking for work, many of us are used to turning to job boards for the career opportunities. We browse the offers; we filter them, and we go through the application process again and again until we find that perfect position. Recruiters use them too, but they’re posting offers and looking for candidates. When recruiters and candidates find each other, they don’t need the site anymore. So, if you want to reach out to more users on a more regular basis, then job boards need to provide more than just jobs. As many of you know, the focus is off degrees and on skills, which is something to utilise, especially during this confinement period. So job boards, you need to start posting courses and here’s why!
For employees and jobseekers
Let’s start with how employees and jobseekers can benefit from courses on a job board. When using a job site, sometimes jobseekers come across interesting job offers but they’re missing some key skills to actually apply for the positions they want! With a course section, those same people could go about learning the new skills they need to feel eligible for the dream job.
In this present day and age especially, we also have many people looking for work in industries they’ve never worked in. The coronavirus has made it important for everyone to have a plan B. Those who can’t find work in their industry can learn useful skills for a new career opportunities. So many people in food now need to find work in building or admin or something else. This could be a really fruitful time for them if it were possible to consider even more options. Even for employees with stable jobs, gaining new skills can help get a promotion or change positions within the same company.
In addition to jobseekers not finding what they need, employers and recruiters have also felt the same frustration at not finding the ideal candidate. When that happens, they need to consider which skills they’ll focus on. What if you didn’t have to choose? Now more than ever, people are doing courses online, and the term MOOC (Massive Online Open Courses) has become a household name. So it’s easy for companies to add a link to a course to their job offers to ensure their candidates have the necessary skills, or they can even use them internally to upskill their employees.
How great would it be to have control over what candidates have learnt and from whom so that you’re sure of their abilities, despite their degrees or where they are from. There would no longer be that risk of “what if they don’t do it the same way we do in their last company, in their home country or in their school?”.
For job boards
Now that we know how recruiters and jobseekers can benefit from more courses, let’s take a look at all the reasons for why job boards should add them for their own success. In previous articles, we’ve discussed the importance of keeping up with the times and continuous learning has been popular around the world for a while. Even before the confinement, people everywhere were looking to learning new skills without going back to school and they usually have limited options: night school, expensive courses in private facilities, etc. The cost and the lack of flexibility have made it impossible for some to actually continue their studies. More and more, different companies and associations have started to create workshops, conferences, short courses and other teaching sessions. But even with all of these becoming available, it has been difficult to cull the information. There are sites like Eventbrite, which references events, including, but not limited to, workshops and conferences. You also have Workshop, which separates workshops and courses, but you can’t just browse what is available. Wouldn’t it be great if all of these various learning opportunities could be referenced on a site, for free and for different countries (not just in the US or other big countries)?
Furthermore, job boards could ensure an on-going interest from companies, jobseekers and employees. As a rule, when someone finds a job, they don’t need to return to the job board until something goes wrong, which might take years. Learning is something we enjoy doing to improve our skills for our current job as well as for a new one. Learning is all inclusive.
Obviously, the continuous interest is good for business, but it can also be used as a learning opportunity for job boards. It helps the job board remain on top of the latest trends thanks to how its users are navigating the site. This navigation and the popular courses will provide the site with invaluable information about how employees and jobseekers all over the world are evolving. Job boards will gain information about the required skills for companies, and sites can share this information with other businesses or recruiters when they come looking for advice.
Job boards with courses
Luckily, there are already some smart job sites out there who have tried including courses in some way to their site. From all over the world, with different approaches and filters, here are our examples of job boards, which offer courses:
- Hello Work (France) – This particular group owns some of the largest job sites in France, including RegionsJobs. On the course website owned by HelloWork, called “Maformation.fr”, there is the same logo as on the other sites. This makes users think of the job board instantly. The site has 5 different filters so that you’re sure to find your next course!
- Reed (UK) – As our readers may know, Reed is one of the top 3 UK job sites. For their courses, Reed has added a section to their main site, in clear view at the top of the page. The page layout barely changes, expect that the search engine doesn’t ask for the location on the homepage. You then have 7 other filters when you can see the list of courses. You can filter based on the cost or the teaching method! Job boards, you can learn a lot from this organisation.
- Vietnamworks (Vietnam)- For the giant job board in Vietnam, there is a completely different website (kyna.vn) for courses, with a completely different layout and no language options (unlike the job board). Luckily though, there is clear contact information at the bottom of the page. This means that recruiters can ask someone directly how to post their training courses. Despite there being fewer filters, Kyna has many different categories to choose from on the homepage.
- Seek (Australia)- As a giant in the job board world, it is no wonder that Seek leads to a clear and similar page for the courses. It also separates volunteer positions and businesses for sale from the main job offers. On the Seek learning website, you have 5 filters to look for the right course for you. It also has its own blog.
- Internshala (India). As a job board for internships and for students, it’s no wonder this site offers a course page. The page has the same layout but it’s still quite different. Here, you’ll need to scroll through the different classes, but the site tells you how much time you’ll need to develop your new skill.
So there you have it! All the reasons you need as a job board to add courses to your site! If you do, send us a message and we can add your job board to our list of examples. And if you cannot afford to create your own course section, why not partner up with a course search engine, the way Vietnameworks has?
We hope you enjoyed our article on courses for job boards! If you have any suggestions for the blog or any remarks, please leave us a comment! We love hearing from our readers.
Further reading for people who love to learn: Mindshift by Barbara Oakley
Author: Ali Neill
As the job board tester and blog editor for the Jobboard Finder, Ali works on job boards from all around the world and keeps a close eye on the recruitment trends thanks to a number of sources, including the website’s social media pages.
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