We recently interviewed Lars Eriksson, owner and CEO of HR North Sweden AB. The company markets online and print job advertisements and is one of the major players in the Swedish market with big customers in Norway and Denmark.
Presentation of HR North
Based in Stockholm, Sweden, HR North was founded in 2004 and now has a leading position in 5 areas: engineers, IT, leaders, bank and finance and universities.
“We focus primarily on building specialist job boards together with the strong media partners”, says CEO Lars Eriksson. Indeed, their long relationships with the strongest media partners in Sweden help them deliver relevant traffic depending on their customer’s needs. “Our websites are growing at a fast pace and we have a larger market share than ever before”, he explains.
Identifying customer needs is key to building products that give good results over the years: “we believe the market wants niche products so that’s what we put our effort into building”. With new competitors entering the market, candidates have many options to choose from. But it also has its upsides: “hard competition makes good products”, points out Lars Eriksson.
HR North job sites
Among the job sites HR North owns, five of them can be found on Jobboardfinder.com: University Positions, Feber, Chef, Akademikerjobb and Ingenjörsjobb.
- University Positions is a multi-country job board specialized in education, R&D and science. They have been the leading scientific and academic job board in Northern Europe, since 2004. They work closely with some of the biggest science magazines in Scandinavia and Europe in order to reach the most relevant and qualified candidates.
- Feber is Scandinavia’s largest tech site with over 200,000 unique visitors in Sweden every week.
- Chef is the largest online and print leadership journal.
- Akademikerjobb was established in 2005 and is the leading job board in Sweden for graduates.
- Ingenjörsjobb was established in 2004 and is one of the leading job boards in Sweden for engineers. It reaches between 20,000 and 25,000 visitors every week among most of which are engineers. Some of their regular clients are Ericsson, Volvo, IKEA, Saab, Husqvarna and Skanska.
The future of HR North
Talking about the future of HR North, Lars Eriksson says one of the biggest challenges will be to find new and innovative ways to connect companies with hard-to-reach candidates. “Advertising as we know it will probably not exist in the same shape and form in five years”. This means HR North will keep pushing the boundaries of what a job advert can be. They are hoping that the release of some brand new, exciting projects on all their sites will change the market.
What do you think job advertising will be like in the near future? Go ahead and share your thoughts in the comments below.
Author: Chloé Delolme
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