AARP

Site's statement

Jobboard Finder’s opinion

Summary: AARP is a website focused on improving the lives of the 50-plus population through a vast range of services, events, videos, books and jobs. In the words of the site, it is a “nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million”. It was created in 1958, and later went online and added additional features like the job board. Focused mostly on the US, the job section alone attracts 264 500 visitors a month (mostly from the US). There are many AARP Twitter pages, and the main one has 131 000 followers. As for the other social media pages, there are 1 970 420 followers on Facebook, 62 434 on LinkedIn, 109 875 on YouTube and 10 100 on Instagram.

Design: From the homepage, you can find a link to the job board in the footer. Once on the job board, there is a search engine (keywords, location, and radius) over an image of middle-aged workers talking. Other than featured employers, the homepage presents the different services to help direct users. On the left-hand side, you can still bring up the menu with all the other features and services (and they are also accessible in the footer). The site has an impressive number of filters (title, industry, position type, location, company, experience level, education level, employer/recruiter, salary estimate, job category). You can also tick a box to view only employer pledge program companies. In the listing, you can see the publication date, the location and the company name. There are no logos but some offers have an AARP employer pledge program stamp. Once opened, job offers have a standard layout and a logo at the top of the page. This makes the information clear and easy-to-find, especially for older workers.

The job board objective: AARP (which means American Association of Retired Persons) focuses on everything concerning the older population. By improving their life and work opportunities, they’re making the world a better place.

Recruiter observations: When recruiters order through the site, they must first indicate how many people work in the company, to access the prices (which vary depending on the size of the company). A phone number is required. You can actually use the same e-mail address for both a recruiter and jobseeker account.

Jobseeker observations: It’s easy to create an account and you “earn points” when you do so.

The job offers: On the website, there are 4 074 259 job offers listed!

Reactivity: --

Special features: The history section (which leads to a page of articles); the blog (in different sections); podcasts; events; the app; the AARP bookstore; AARP Bulletin; AARP the magazine; the stories; the books; the membership benefits; the YouTube videos; the key figures.

Verdict: If you’re over 50 and living in the States, then you have to discover AARP. Whether you’re looking for work or just want to attend more events and read more articles or books for your age group, this is the place to go. For companies with an age initiative, AARP has been tackling the issue for years. You’ll be in good hands.

Written by Ali Neill

As the job board tester and blog editor for the Jobboard Finder, Ali works on job boards from all around the world and keeps a close eye on the recruitment trends thanks to a number of sources, including the website's social media pages.