Monster raises social recruitment to the next level

Monster might be one of the oldest job boards in the world, it still remains on the cutting edge when it comes to innovation. In just a few weeks, it unleashed two new advanced recruiting tools to help employers benefit from the huge possibilities offered by social networks in their recruitment processes.

Monster Social Ads

While other job boards are still trying to attract job seekers on their websites, Monster now pushes its job listings directly to potential candidates’ social networks, using Twitter’s Ads API.

This new function is available on beta since November 6th, with a number of U.S. companies, including Blue Shield of California, Citizens Financial, eBay, Geico, ManpowerGroup, T-Mobile and UPS. Monster has taken advantage of its recognition as a Twitter Ads API Marketing Platform Partner to develop this brand new advertising solution. Twitter users are carefully selected using data analytics in order to identify talents and to advertise the right ads to them.

Customers can sign up now for full commercial availability in Q1 2015.

TalentBin: the social CV database

But the most advanced tool is certainly the one called “TalentBin”. This startup has been acquired by Monster Worldwide on February 2014, and defines itself as a “talent search engine”. This tool allows recruiters to browse a pool of IT talents, built up by scanning social networks such as Facebook, LinkedIn, Meetup and Twitter. Unlike a classic CV database, TalentBin does not need the consent of the candidates to store their information. Details are put together to create very detailed profiles, from which employers can find specific people meeting certain kind of criteria.

Since acquiring TalentBin, Monster’s investment in the social recruiting platform has focused on expanding data aggregation and consumption capacity – enabling it to collect more data sources with immediacy and extend to other professional verticals outside of technical recruiting. Monster is also prioritizing recruiter efficiency and automation tooling.

Already available in North America, Monster launched this new tool in European countries a few days ago. It only work for IT profiles, as well as graphic designers and webdesigners.

The E-recruitment market

With both these new innovative tools, Monster aims at standing out of the crowd and doesn’t want to miss the next step of e-recruitment. The job portal needs to compete with huge players such as LinkedIn, and faces the irresistible rise of job aggregators.