AMALJOB: Targeting Talent in a Novo Way

Ali Neill / March 20, 2019
Category : Job board information, Job board news, Recruitment
Caption: AMALJOB: Targeting Talent in a Novo Way

AmalJob is probably not at the top of the list when it comes to renowned job boards, but that’s not for lack of a professionalism. Did you know it’s actually the second most visited job board in Morocco? Created in 2007, AmalJob is a generalist job boards focused on attracting young new talent in the hopes of filling the CV database with the best and the brightest. The logo – the full website address with a bull’s eye in the “o” – is a clear indicator that the site is targeting a more educated kind of jobseeker. Well, clearly someone believes in AmalJob’s potential because Novojob acquired the company last week.

AmalJob means professionalism

The website has a very professional feel to it. You can look up the jobs by region, by sector or by occupation. If you don’t speak French (and the website is only available in French), there are even little icons to help you navigate your way around the site (an eye to view a job offer, a clock for the date, etc.) and the job offers clearly indicate useful information above the job summary (the type of contract available, the publication date, the name of the company, the experience required, etc.). While consulting one offer, you have the possibility of comparing it to similar jobs also available on the website.

The teams keeps the Facebook page updated with adverts from the job site for the 111 906 (which has actually gone down since August) followers and they upload funny videos to appeal to a younger audience. Testimonials from people who have used the website are also present with conflicting opinions about the efficiency of the website.

As a whole, the design is pleasing. AmalJob provides a reasonable number of job offers (under 150) which means that you aren’t overwhelmed, and there are no annoying pop-ups. They have a “company of the month” section, a “companies recruiting right now” section and their website includes a blog with interesting articles about developments in the working world and recruiting advice.

Just don’t click on all the links

At a glance, AmalJob has more than enough information and links for everyone, but some of those links lead nowhere. What’s in the partner section? Nothing. What’s in the site plan section? Nothing. Many empty categories for the job offers and faulty links (like the advice link in the footer) are more unpleasant surprises users have to look forward to. Maybe Novojobs will step in to fix these flaws.

The UX writing could be improved too, so that users know exactly where to click. Knowing if you’re a recruiter or jobseeker can be tricky because of a confusing design. There is a button called “recruiter page”, but once your profile has been created, it has a CV and work experience panel, which means you’re in a “candidate page”. You can create job alerts but I don’t have a lot of faith in their efficiency. To actually sign up as an employer, you need to click on a flashing “subscribe” button and fill in different details about your company before gaining access to package deals and prices.

Making it in Morocco

According to AmalJob, the team preselects CVs and make it easier for the employers to sort through candidates. They really are all about scouting for talent, but obviously you need to attract the best and the brightest before you can offer it to recruiters, and that’s probably their biggest obstacle. AmalJob is far behind the competition when it comes to how frequently the website is consulted (ranked 1 966 in Morocco in August and now 2 200 for the most consulted websites in the country): there are about 695 daily visitors compared to 14 500 for Rekrute. That doesn’t mean it is out of the running though.

One thing is for sure, they make a point of stating legal information about confidentiality, disclaimers and different regulations regarding the information shared on their job board, so you are probably less likely to come across dishonest resumes and fake job offers. This is a plus for the region, because other job boards like Maroc Emploi are quite as transparent.

Ultimately, the website has potential but Novojob has their work cut out for them too. We’ll be keeping an eye on this one to see the improvements Novojob can bring to the table.

Author: Ali Neill

As the job board tester and blog editor for the Jobboard Finder, Ali works on job boards from all around the world and keeps a close eye on the recruitment trends thanks to a number of sources, including the website’s social media pages.

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