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Posao.ba Presentation

Site's statement

Posao.ba is first and most visited job portal in Bosnia and Herzegovina, with more than 90% of market share. Founded in 2003, it has grown into largest database of 190.000 CV's. Today, eleven years later, we are working with more than 15.000 companies and more than 60.000 jobseekers have found job through Posao.ba. We have grown into central place for companies who search for quality candidates and jobseekers who are looking for jobs.

Jobboard Finder’s opinion

Summary: Posao was the first Bosnian job portal, created by Kolektiv d.o.o in 2004. Kolektiv d.o.o operates in Bosnia-Herzegovina as a recruitment firm and it has created many other successful websites in Bosnia. Thanks to their partnership with Alma, it also has a presence across the Baltic region, the DACH countries and other Eastern European countries. Posao was a great success from the get-go, and still is. It is the 69th most visited website in Bosnia, with 300 540 views a month and 4 719 followers on Twitter and 130 553 on Facebook. The content is updated regularly.

Design: The website has kept a rather old-fashioned layout, since the homepage is cluttered with job offers and information, instead of having clear and separate sections. However, the logo is rather modern, resembling that of Google Drive or GoldenLine. All the article titles appear in a horizontal list at the top of the page, just under the search engine in three parts (adverts or companies, the category and the location). Similarly, the “premium positions” follow the same design and scroll across the top of the page. The rest of the website is a grid of all the job offers (featuring logos, company names, locations and the expiry dates). The English flag leads to a PDF on costs and advertising for foreign employers. Otherwise, the website is only available in Bosnian. In the footer, additional websites are available, be they other job boards or useful Bosnian websites. In the job listing, there is only one filter (the publication date). All the job offers show the expiry date, and a bar shows how much of the publication time has gone by, and how much is left. Other than the logo, there isn’t a lot of branding. The company pages include an additional photo and the list of job offers within the company. When you open a job offer, it pops up over the page, and if you apply, that also pops up over what is already open.

The job board objective: Posao (which means work) aims to provide just that: work for Bosnians.

Recruiter observations: It’s easy to create an account but to create your adverts, you’ll need to call the agency. When it comes to promoting your job offers, Posao can create visibility through social media, the radio and newspapers. In a country like Bosnia, the web is not always the best way to reach out to candidates so that’s a big plus. A CV database is available through the website, and you can advertise in English and/or Bosnian (for no extra cost).

Jobseeker observations: It’s easy to create an account. To apply to job offers, you don’t necessarily need a CV. You do however need either a completed profile, a CV or a cover letter.

The job offers: There are currently 2 364 job offers.

Reactivity: They answer very quickly, and they are very friendly. Useful information about their website and answers to questions are top notch.

Special features: The salary comparator website; salary calculator (on the website); the partner websites; the partner recruitment website; the Swiss website helping Bosnia-Herzegovina transition into a democracy; the premium employer’s club; the articles (news, press, advice and blog).

Verdict: Posao might not be the prettiest job board, but it does what it sets out to do: it provides Bosnians with updated job offers and current news on the labour market. It was the first job board and that alone has made it a trusted portal.

Written by Ali Neill

As the job board tester and blog editor for the Jobboard Finder, Ali works on job boards from all around the world and keeps a close eye on the recruitment trends thanks to a number of sources, including the website's social media pages.


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Additional job board information

Marketing activities

Our main focus will be on increasing number of visits to Posao.ba website,expanding network od media partners as well as participating in various events as a sponsor and/or media partner. Aside from that, we have planns to increase our presence in media, by offering quality research on labour market in Bosnia and Herzegovina and Balkan region.

Latest innovations

In 2013. we have launched new version of Posao.ba web site, which offers ATS system (Application Tracking System), improved search engine, where users can search jobs via categories, date range, location and job positions. Companies have now option to create profile on Posao.ba, which is their microsite, while jobseekers have enriched profiles, where their CV's are their user accounts. CV's are printable, so this way they have them on the go, the second they need it.

Aggregators &
Media Partners

Posao.ba has wide network of media partners, through whose channels we promote our clients job ads and commercial messages. Together with our media partrners, we offer to our clients: - Radio promotion through 35 radio stations accross BiH; - Promotion through 5 print newspapers; - Promotion on 5 web portals. We are intensively working on expanding our media partnership network, so these figures will rise during 2014, as our network grows.

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Fabien Schneider  - Recruiter  - 22 reviews
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Fabien Schneider comment :

The job board hasn't an english section. Great job board in Bosnia though
Rated on 13-03-2017

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