liepin.com was launched in 2011, which provides job seekers with a variety of tools and solutions to match their talent with attractive career opportunities, and connect them with high-quality headhunters and employers. We also offer customized talent acquisition services to business customers that allow them to identify and acquire specific talent within our massive candidate base in an efficient and result-driven manner.
Liepin (獵聘) brand means “headhunting and recruiting” in Chinese. We distinguish ourselves from our competitors by leveraging technology and a network of headhunters to serve our individual and business users. Through our mobile app, website and branded WeChat official account, we offer a comprehensive set of talent services via our SaaS solutions, to help businesses acquire talents more effectively, to allow talents to advance their careers, and to incentivize headhunters to facilitate the entire hiring process. We are also diversifying our service offerings to other value-added talent services such as career coaching.
We operate the largest online talent services platform focused on mid- to high-end talents in China, in terms of total revenue in 2017. Our online platform connected approximately 38.9 million registered individual users, 248,600 verified business users and 101,840 verified headhunters as of December 31, 2017.
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