Digital marketing - JBF News

The digital transformation and the Human Resources

Kelly Desormes / January 27, 2016
Category : Human Resources, Recruitment, Recruitment news and technology

The business world has changed a lot over the years as well as the way we work, the way we communicate and the way we recruit. For few months we have heard a lot about the “digital transformation” which refers to the changes associated with the application of digital technology in all aspects of human society. Business and therefore Human Resources are affected by this digital transformation and have to adapt themselves to this new trend. Adapting to this change does not mean implementing new methods, but implementing a brand new strategy.

Recruiting has become marketing

Chloé Delolme / December 29, 2015
Category : Recruitment, Recruitment advice, Recruitment news and technology

Over the years, recruiting has become marketing: it is not just about finding the right fit for your position anymore. Recruitment is about attracting job seekers to apply for your company in the first place, but also about providing a positive candidate experience and retaining top talent. It is about conveying an authentic message out there to the public so that unsuccessful candidates do not feel rejected, and former employees still feel very strongly about their past employers.