{"id":801,"date":"2015-06-09T14:11:22","date_gmt":"2015-06-09T12:11:22","guid":{"rendered":"https:\/\/www.jobboardfinder.com\/news\/?p=801"},"modified":"2018-10-09T16:40:20","modified_gmt":"2018-10-09T14:40:20","slug":"why-creating-a-positive-applicant-experience-matters","status":"publish","type":"post","link":"https:\/\/www.jobboardfinder.com\/news\/why-creating-a-positive-applicant-experience-matters\/","title":{"rendered":"Why creating a positive applicant experience matters"},"content":{"rendered":"<p>Over a month ago, I read an <a title=\"\u201cTreat people who don\u2019t get jobs as well as people who do,\u201d \u2013 Richard Branson\" href=\"http:\/\/www.hrmonline.co.nz\/news\/treat-people-who-dont-get-jobs-as-well-as-people-who-do--richard-branson-200037.aspx\" target=\"_blank\" rel=\"noopener\">inspiring story<\/a> on the recruitment process from Virgin Group founder Richard Branson. Back in 1998, he wrote a letter to an unsuccessful applicant for a cabin crew position, explaining how she should not be discouraged from reapplying with Virgin or another airline in future. Branson revealed he used to send the letter along with a voucher to anybody who did not succeed in a cabin crew interview.<\/p>\n<p>\u201cCompanies should treat all people well,\u201d he explained, \u201cstaff, customers, those applying for jobs, those who have only just heard about the company. You never know when your paths will cross in the future. Plus, if everybody treated everybody else how they would wish to be treated, the world would be a better place.\u201d<\/p>\n<p>Years later, the applicant ended up being Branson\u2019s personal assistant.<\/p>\n<p>This personal anecdote seems particularly relevant now that <a title=\"CareerBuilder Canada Profile on Jobboard Finder\" href=\"https:\/\/www.jobboardfinder.com\/jobboard-careerbuilder-canada\" target=\"_blank\" rel=\"noopener\">CareerBuilder Canada<\/a> just released a <a title=\"Study from CareerBuilder.ca\" href=\"http:\/\/www.careerbuilder.ca\/ca\/share\/aboutus\/pressreleasesdetail.aspx?sd=5%2f28%2f2015&amp;siteid=cbpr&amp;sc_cmp1=cb_pr84_&amp;id=pr84&amp;ed=12%2f31%2f2015\" target=\"_blank\" rel=\"noopener\">survey<\/a> on five money-saving opportunities employers may be missing out on, among which are: <strong>creating a positive applicant experience<\/strong>.<\/p>\n<p>The study shows that 23% of candidates who have a bad experience applying for a job with a company are likely to post about it online, 38% of them are likely to stop purchasing from the company and 33% are less likely to purchase from the company.<\/p>\n<p><a href=\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/06\/Caro-Wallis-We-regret-to-inform-you.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-811\" src=\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/06\/Caro-Wallis-We-regret-to-inform-you-300x201.jpg\" alt=\"We regret to inform you that...\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/06\/Caro-Wallis-We-regret-to-inform-you-300x201.jpg 300w, https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/06\/Caro-Wallis-We-regret-to-inform-you.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>As Mark Bania, Managing Director of CareerBuilder Canada points out: \u201cCompanies might not realize the impact it has on their business when they don\u2019t respond to job candidates or fail to update them on the status of their applications. Not only do <strong>candidates share these negative experiences on social media<\/strong>, but they are less likely to do business with the company in the future. So not only do <strong>employers risk losing potential customers<\/strong>, but they may be <strong>hurting their brand<\/strong> as well.\u201d<\/p>\n<p>It is no surprise that job sites such as Glassdoor have become extremely popular when you think about how employer brand is now critical to success. More and more candidates do not just need\u00a0a job, they also want to <a title=\"The candidate\u2019s personality and the employer\u2019s corporate culture at the center with job board Monkey tie\" href=\"https:\/\/www.jobboardfinder.com\/news\/monkey-tie-rewrites-the-recruitment-industrys-traditional-codes-and-goes-100-free\/\" target=\"_blank\" rel=\"noopener\">fit in a corporate culture<\/a> and be part of something bigger they adhere to. And if you&#8217;re treated badly as an applicant, chances are you won&#8217;t even be regretting the position you just missed that much&#8230;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>CareerBuilder.ca study shows not responding to job applicants can adversely affect a company\u2019s bottom line.<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":9,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[489,492],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why creating a positive applicant experience matters | JBF 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