{"id":5202,"date":"2018-03-20T19:12:02","date_gmt":"2018-03-20T17:12:02","guid":{"rendered":"https:\/\/www.jobboardfinder.com\/news\/?p=5202"},"modified":"2018-10-11T15:55:09","modified_gmt":"2018-10-11T13:55:09","slug":"how-to-write-a-job-ad","status":"publish","type":"post","link":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/","title":{"rendered":"How to write a job ad"},"content":{"rendered":"<p>The <strong>quality<\/strong> of your<strong> job posting<\/strong> will determine the <strong>quality<\/strong> of your <strong>candidates<\/strong>. At<a href=\"https:\/\/www.jobboardfinder.com\/en\/\" target=\"_blank\" rel=\"noopener\"> <strong>Jobboard Finder<\/strong><\/a>\u00a0we see how many recruiters struggle to attract the right candidates and it is often due to poor or incomplete job descriptions. Knowing <strong>how to write a job ad<\/strong> with the right amount of information is very difficult and it takes up a lot of valuable time.<\/p>\n<p>For this reason we have decided to gather some <strong>key elements<\/strong> to help you <strong>write appealing job adverts<\/strong> and improve your recruitment campaigns. Read on to find out more!<\/p>\n<p><!--more--><\/p>\n<p>At<a href=\"https:\/\/www.jobboardfinder.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong> Jobboard Finder<\/strong> <\/a>we insist on the importance of a well written job advert as it will determine the interest and appeal the offer will receive from candidates. The better informed the candidate is, the more interest they will develop and the better the pool of candidates you will get.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Key elements are:<\/strong><\/p>\n<ul>\n<li>Position title<\/li>\n<li>Company Name, Logo and History<\/li>\n<li>Job description<\/li>\n<li>Skills and qualifications required<\/li>\n<li>Working Hours<\/li>\n<li>Salary<\/li>\n<li>Location<\/li>\n<\/ul>\n<h2><strong>Position Title<\/strong><\/h2>\n<p>This is the first thing candidates will read. Futhermore, in many job boards, the <strong>keyword<\/strong> <strong>typed<\/strong> in the search engine is the <strong>position<\/strong> itself. As a recruiter you must decide how specialised your candidate has to be and adapt the position title accordingly.<\/p>\n<p>As a general rule, keeping it simple and explicit is enough. Do not exaggerate the role. Using\u00a0<strong>buzzwords<\/strong> such as &#8216;amazing&#8217;\u00a0 or &#8216;guru&#8217; are generally only a good idea if you are\u00a0<strong>targeting younger<\/strong> <strong>candidates<\/strong>.<\/p>\n<h2><strong>Company Name and History\u00a0<\/strong><\/h2>\n<p><strong>The name of the company and the logo should be clearly displayed.<\/strong> Unless you&#8217;re a big corporate, in most cases, <strong>candidates won&#8217;t know your brand<\/strong>.<\/p>\n<p>Add a <strong>brief description<\/strong> of what you do, your values and objectives. Don&#8217;t go too much into detail about the\u00a0<strong>history<\/strong> <strong>of your business<\/strong>. Even though it\u00a0might be <strong>impressive,\u00a0<\/strong><strong>don&#8217;t forget to mention upcoming projects or some of the clients you currently work with<\/strong> as well. This will<strong> give an insight into your business<\/strong> and how prospective employees would be <strong>contributing<\/strong> to its <strong>future<\/strong> <strong>development<\/strong> and <strong>success<\/strong>. You can also highlight some features that might be unique to you and that your competitors might lack ( be it generous retirement contributions, free training courses, tuition remboursement or child care asistance)<\/p>\n<p>A great and often used tool to do this is through a\u00a0<strong>Company Video<\/strong>\u00a0(to find out more, check out or article on<strong> <a href=\"https:\/\/www.jobboardfinder.com\/news\/how-to-create-the-perfect-company-video\/\" target=\"_blank\" rel=\"noopener\">How to create the perfect company Video<\/a>) .<\/strong><\/p>\n<h2><strong>Job description<\/strong><\/h2>\n<p>It is recommended to add a <strong>brief introduction<\/strong> of the vacancy offer just below the position title in order to quickly catch the reader&#8217;s attention and encourage them to keep reading.<\/p>\n<p>However, <strong>the most important aspect is the job description itself<\/strong>. Candidates will often lose interest when reading offers because they are either too descriptive or too brief. Ask <strong>current<\/strong> <strong>employees<\/strong> or someone who has completed the function to tell you all about it. Once you have the essential information you can proceed to write the job ad.<\/p>\n<p>Here are some of the things you can include:<\/p>\n<ul>\n<li>The <strong>exact role<\/strong> within the company. How the position contributes to the company<\/li>\n<li><strong>Which<\/strong> <strong>actions<\/strong> they will have to complete, <strong>why<\/strong> and <strong>what for<\/strong>. We recommend you add the <strong>percentage<\/strong>\u00a0<strong>each<\/strong> <strong>task<\/strong> involves. This will help the candidate know what is expected from them and see if they&#8217;re suited for the job.<\/li>\n<li>Explain what a<strong> typical day<\/strong> at work would entail<\/li>\n<li>The <strong>hierarchical structure<\/strong>. Who will be supervising them? The department they will part of and its size<\/li>\n<li>Use <strong>templates<\/strong> available to you in many <strong>job<\/strong> <strong>boards.\u00a0<\/strong>Some platforms offer examples for specific industries or <strong>popular positions<\/strong>. You can also look at offers in those same job boards to see what your competitors write or ask for<\/li>\n<\/ul>\n<h2>Skills and Qualifications<\/h2>\n<p>Make a <strong>clear distinction<\/strong> between skills and qualifications required and be as specific as possible. We recommend you select only the essential ones (no more than jkl10 and save the others for the selection process.<\/p>\n<p>Some <strong>skills<\/strong> include: leadership, autonomy, computer literacy (the exact software\/programmes), strong communication skills, commercial awareness, problem solving, organisation, confidence, languages, leadership, teamwork&#8230;<\/p>\n<p>Show the exact level of education or training required. : language certificate, Bachelor, Phds, Masters,<\/p>\n<h2>Working Hours<\/h2>\n<p><strong>The exact working hours should be shown<\/strong>. Here you can <strong>specifiy<\/strong> if employees are required to <strong>work outside office hours<\/strong>, during <strong>weekends<\/strong> and if they would have to <strong>commute<\/strong>. You will want candidates who are commited and will accept to work under these conditions from the beginning. If for example you have a shuffle service or you pay for half of the transportation costs, this section to specify it in.<\/p>\n<h2><strong>Salary<\/strong><\/h2>\n<p>It is best to show a <strong>salary range. <\/strong>Make it a<strong> competitive amount <\/strong>similar to what your competitors offer and\u00a0 that\u00a0will at the same time allow you to<strong>\u00a0modifity\u00a0<\/strong>it <strong>according<\/strong> to qualifications and years of experience of the candidate.<\/p>\n<h2><strong>Location<\/strong><\/h2>\n<p><strong>Full address must be shown<\/strong>. You can also add further information about the avantages of your workplace or the area you are based. For example, the neighbourhood, restaurants, gyms, supermarkets, shopping area&#8230; Employees will be spending 40 hours a week there so help them envision what it would look like.<\/p>\n<p>Jobs requiring <strong>relocation<\/strong> are harder to advertise as not everyone is willing to move to another city\/country, leaving friends and family behind. <strong>Sell the destination!<\/strong> You can focus both on the professional and personal development opportunities you have to offer. For example, if you&#8217;re targeting middle-aged candidates you might want to focus on advantages for their families and highlight options like good schools and the quality of life.<\/p>\n<p>********************************************************************************<\/p>\n<p>For both employers and job seekers,<a href=\"https:\/\/www.jobboardfinder.com\/en\/\" target=\"_blank\" rel=\"noopener\"> <strong>Jobboard Finder<\/strong> <\/a>is the first decision-making tool for recruitment campaigns and job searches. By gathering tools and services that recruiters can use to search and <strong>compare employment website<\/strong>s from all over the world to find the best job search sites, it really is the <strong>best solution for recruitment needs<\/strong>. <strong>Today recruiters can also purchase job advertisements for the media they have selected and manage their postings directly from our unique platform.<\/strong> Then they can rate and review the job boards they have used in the past for our community of professionals to see.<\/p>\n<p>Keep up to date with our news articles and receive them directly in your mailbox by subscribing to our <strong>newsletter<\/strong>. If there is a particular topic that you would like to see featured on our blog <strong>please let us know<\/strong>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The quality of your job posting will determine the quality of your candidates. At Jobboard Finder\u00a0we see how many recruiters struggle to attract the right candidates and it is often due to poor or incomplete job descriptions. Knowing how to write a job ad with the right amount of information is very difficult and it&hellip;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":5227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[489,492],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a job advert : Guide for recruiters | JBF News<\/title>\n<meta name=\"description\" content=\"The quality of your job posting will determine the quality of your candidates. Knowing how to write a job ad with the right amount of information is very difficult as it takes up a lot of valuable time. For this reason we have decided to gather some key elements to help you improve your recruitment campaigns. Read on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a job advert : Guide for recruiters | JBF News\" \/>\n<meta property=\"og:description\" content=\"The quality of your job posting will determine the quality of your candidates. Knowing how to write a job ad with the right amount of information is very difficult as it takes up a lot of valuable time. For this reason we have decided to gather some key elements to help you improve your recruitment campaigns. Read on!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Jobboard Finder News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jobboardfinder\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T17:12:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-11T13:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2018\/03\/howtowriteajobad_www.jobboardfinder.com_1-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"888\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@JobboardFinder\" \/>\n<meta name=\"twitter:site\" content=\"@JobboardFinder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#website\",\"url\":\"https:\/\/www.jobboardfinder.com\/news\/\",\"name\":\"Jobboard Finder News\",\"description\":\"All about e-recruitment\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jobboardfinder.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#primaryimage\",\"url\":\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2018\/03\/howtowriteajobad_www.jobboardfinder.com_1-3.png\",\"contentUrl\":\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2018\/03\/howtowriteajobad_www.jobboardfinder.com_1-3.png\",\"width\":888,\"height\":514},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#webpage\",\"url\":\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/\",\"name\":\"How to write a job advert : Guide for recruiters | JBF News\",\"isPartOf\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#primaryimage\"},\"datePublished\":\"2018-03-20T17:12:02+00:00\",\"dateModified\":\"2018-10-11T13:55:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/4d6390df8c3e9db16612681283af8600\"},\"description\":\"The quality of your job posting will determine the quality of your candidates. Knowing how to write a job ad with the right amount of information is very difficult as it takes up a lot of valuable time. For this reason we have decided to gather some key elements to help you improve your recruitment campaigns. Read on!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jobboardfinder.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to write a job ad\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/4d6390df8c3e9db16612681283af8600\",\"name\":\"Maria\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7289731aca79bb2e5c5c1658f66187f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7289731aca79bb2e5c5c1658f66187f3?s=96&d=mm&r=g\",\"caption\":\"Maria\"},\"url\":\"https:\/\/www.jobboardfinder.com\/news\/author\/maria-dolbenjobboardfinder-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to write a job advert : Guide for recruiters | JBF News","description":"The quality of your job posting will determine the quality of your candidates. Knowing how to write a job ad with the right amount of information is very difficult as it takes up a lot of valuable time. For this reason we have decided to gather some key elements to help you improve your recruitment campaigns. Read on!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/","og_locale":"en_US","og_type":"article","og_title":"How to write a job advert : Guide for recruiters | JBF News","og_description":"The quality of your job posting will determine the quality of your candidates. Knowing how to write a job ad with the right amount of information is very difficult as it takes up a lot of valuable time. For this reason we have decided to gather some key elements to help you improve your recruitment campaigns. Read on!","og_url":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/","og_site_name":"Jobboard Finder News","article_publisher":"https:\/\/www.facebook.com\/jobboardfinder","article_published_time":"2018-03-20T17:12:02+00:00","article_modified_time":"2018-10-11T13:55:09+00:00","og_image":[{"width":888,"height":514,"url":"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2018\/03\/howtowriteajobad_www.jobboardfinder.com_1-3.png","type":"image\/png"}],"author":"Maria","twitter_card":"summary","twitter_creator":"@JobboardFinder","twitter_site":"@JobboardFinder","twitter_misc":{"Written by":"Maria","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.jobboardfinder.com\/news\/#website","url":"https:\/\/www.jobboardfinder.com\/news\/","name":"Jobboard Finder News","description":"All about e-recruitment","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jobboardfinder.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#primaryimage","url":"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2018\/03\/howtowriteajobad_www.jobboardfinder.com_1-3.png","contentUrl":"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2018\/03\/howtowriteajobad_www.jobboardfinder.com_1-3.png","width":888,"height":514},{"@type":"WebPage","@id":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#webpage","url":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/","name":"How to write a job advert : Guide for recruiters | JBF News","isPartOf":{"@id":"https:\/\/www.jobboardfinder.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#primaryimage"},"datePublished":"2018-03-20T17:12:02+00:00","dateModified":"2018-10-11T13:55:09+00:00","author":{"@id":"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/4d6390df8c3e9db16612681283af8600"},"description":"The quality of your job posting will determine the quality of your candidates. Knowing how to write a job ad with the right amount of information is very difficult as it takes up a lot of valuable time. For this reason we have decided to gather some key elements to help you improve your recruitment campaigns. Read on!","breadcrumb":{"@id":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jobboardfinder.com\/news\/how-to-write-a-job-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jobboardfinder.com\/news\/"},{"@type":"ListItem","position":2,"name":"How to write a job ad"}]},{"@type":"Person","@id":"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/4d6390df8c3e9db16612681283af8600","name":"Maria","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7289731aca79bb2e5c5c1658f66187f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7289731aca79bb2e5c5c1658f66187f3?s=96&d=mm&r=g","caption":"Maria"},"url":"https:\/\/www.jobboardfinder.com\/news\/author\/maria-dolbenjobboardfinder-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts\/5202"}],"collection":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/comments?post=5202"}],"version-history":[{"count":29,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts\/5202\/revisions"}],"predecessor-version":[{"id":6852,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts\/5202\/revisions\/6852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/media\/5227"}],"wp:attachment":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/media?parent=5202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/categories?post=5202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/tags?post=5202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}