{"id":4485,"date":"2017-11-30T18:22:05","date_gmt":"2017-11-30T16:22:05","guid":{"rendered":"https:\/\/www.jobboardfinder.com\/news\/?p=4485"},"modified":"2018-06-28T17:27:13","modified_gmt":"2018-06-28T15:27:13","slug":"creative-fun-memorable-recruitment-campaigns","status":"publish","type":"post","link":"https:\/\/www.jobboardfinder.com\/news\/creative-fun-memorable-recruitment-campaigns\/","title":{"rendered":"Creative, fun and memorable recruitment campaigns"},"content":{"rendered":"

Every company wants to be known as a great place to work<\/strong>. Of course, being a great place to work depends on having great employees<\/strong>. And to get great employees working for you, you need your recruitment marketing campaign<\/strong> to stand out<\/strong> and stick<\/strong> in people\u2019s minds. This means multimedia<\/strong>, catchy slogans, engaging<\/strong> and memorable<\/strong> jingles and ingenious<\/strong> TV adverts.<\/p>\n

Be inspired by these examples of truly excellent advertising campaigns<\/strong> and step up your game as a recruiting business today!<\/p>\n

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Solve difficult problems<\/h2>\n

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This advert is from a company that isn’t messing around<\/strong>. By presenting a maths problem as the only method of contacting<\/strong> them, they are effectively pre<\/strong>–screening<\/strong> for any applications by candidates who aren’t qualified<\/strong>.<\/p>\n

This advertising campaign is essentially the first hurdle<\/strong> in the recruitment process, and an innovative<\/strong> method to get potential applicants to interact<\/strong> with your company and make a connection<\/strong> in a meaningful way.<\/p>\n

Don’t be easily satisfied<\/h2>\n

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Whoever thought up this advertising campaign deserves a medal<\/strong>. McKinsey, a management consulting firm, plays on our expectations<\/strong> in this advert aiming to recruit university students. It presents us with these pencils with abnormally long erasers<\/strong>, which makes us do a double take and look closer<\/strong>.<\/p>\n

And written on the pencil? “We’re looking for students who aren’t satisfied with just any solution<\/strong>“. Genius advertising by a company who know what they want<\/strong>!<\/p>\n

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The best job in the world<\/h2>\n

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What a headline<\/strong>! Now that is a sure-fire way to grab jobseekers’ attention<\/strong>, especially when you carry on into the equally excellent job description. This advertising campaign for an island caretaker in the Great Barrier Reef truly does make it sound like the dream<\/strong> job<\/strong>. The contrast between the impressive job title and completely nonchalant description<\/strong> makes it all the better. Kudos to this advertising<\/strong> manager<\/strong>!<\/p>\n

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Life’s too short for the wrong job<\/h2>\n

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This clever advert from the job board\u00a0jobsintown.de<\/a> <\/strong>did the rounds on social media a few years ago and is still just as powerful<\/strong> as when it was first created.<\/p>\n

The idea is so simple<\/strong> yet so effective<\/strong>, and plays on the childhood belief that there are people who work inside machines to deliver us what we need. However, it’s clear that these aren’t great jobs! As a job board, Jobsintown uses this idea to their advantage<\/strong> by encouraging people who feel this way to use their job board<\/strong> and find a new job.<\/p>\n

The New Zealand Police Force is recruiting<\/h2>\n