{"id":1533,"date":"2015-10-08T16:29:16","date_gmt":"2015-10-08T14:29:16","guid":{"rendered":"https:\/\/www.jobboardfinder.com\/news\/?p=1533"},"modified":"2018-10-09T15:35:14","modified_gmt":"2018-10-09T13:35:14","slug":"indeed-expands-global-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/","title":{"rendered":"Indeed expands global brand campaign"},"content":{"rendered":"

Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed<\/a> launched a global advertising campaign called \u2018How the World Works\u2019.<\/p>\n

\u201cWhat if we used the job seekers on Indeed to make our ad?\u201d says the voice-over in the making of first instalment called \u2018How Commercials Work\u2019. Hired by Indeed through Indeed, professionals from all over the globe were flown to a studio in Central Europe to form\u00a0a team of diverse talent and make the TV advertisement. For the occasion, the Indeed logo was turned into a 3D representation of some industries that hire on Indeed every day.<\/p>\n

See ‘How Commercials Work’:<\/p>\n

According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with three\u00a0additional videos<\/a>.<\/p>\n

\u201cWhile Indeed is in more than fifty countries, we\u2019ve focused our campaign on eight key markets where we have a team on the ground working closely with employers and job seekers,\u201d said Paul D\u2019Arcy, Senior Vice President of Marketing at Indeed. \u201cWe\u2019ve experienced tremendous global growth over the last ten years and this campaign will help boost awareness in markets we operate in.\u201d<\/p>\n

The engaging videos\u00a0show behind-the-scenes from unusual\u00a0workplaces in fun industries such as soccer, robots and rock’n’roll. ‘How the World Works’ tells the stories of how job seekers can find just about any role and recruiters just about any professional on Indeed. The TV spots focus on teamwork and diversity and show how association of different yet complementary skills can\u00a0help contribute to a wider initiative and great achievements.<\/span><\/p>\n

\u201cWe know that a fulfilling career is one of the most important aspects of a person\u2019s life and we want to honor the significance of that,\u201d explained Paul\u00a0D\u2019Arcy. \u201cThis campaign shows how committed we are to helping employers and job seekers find the right fit.\u201d<\/p>\n

Do you think the campaign is effective in raising brand awareness? Let us know how you liked the videos in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.<\/p>\n","protected":false},"author":9,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[489],"tags":[],"acf":[],"yoast_head":"\nIndeed expands global brand campaign | JBF News<\/title>\n<meta name=\"description\" content=\"Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indeed expands global brand campaign | JBF News\" \/>\n<meta property=\"og:description\" content=\"Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Jobboard Finder News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jobboardfinder\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-08T14:29:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-09T13:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/10\/Indeed2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chlo\u00e9 Delolme\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@JobboardFinder\" \/>\n<meta name=\"twitter:site\" content=\"@JobboardFinder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00e9 Delolme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#website\",\"url\":\"https:\/\/www.jobboardfinder.com\/news\/\",\"name\":\"Jobboard Finder News\",\"description\":\"All about e-recruitment\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jobboardfinder.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#primaryimage\",\"url\":\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/10\/Indeed2.jpg\",\"contentUrl\":\"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/10\/Indeed2.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#webpage\",\"url\":\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/\",\"name\":\"Indeed expands global brand campaign | JBF News\",\"isPartOf\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#primaryimage\"},\"datePublished\":\"2015-10-08T14:29:16+00:00\",\"dateModified\":\"2018-10-09T13:35:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/569ae4814a81793f0c085bac2658d31e\"},\"description\":\"Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jobboardfinder.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Indeed expands global brand campaign\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/569ae4814a81793f0c085bac2658d31e\",\"name\":\"Chlo\u00e9 Delolme\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf34881cb1e01248f47a592bd8ca6c34?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf34881cb1e01248f47a592bd8ca6c34?s=96&d=mm&r=g\",\"caption\":\"Chlo\u00e9 Delolme\"},\"sameAs\":[\"https:\/\/www.jobboardfinder.com\/en\/\"],\"url\":\"https:\/\/www.jobboardfinder.com\/news\/author\/chloe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Indeed expands global brand campaign | JBF News","description":"Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Indeed expands global brand campaign | JBF News","og_description":"Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.","og_url":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/","og_site_name":"Jobboard Finder News","article_publisher":"https:\/\/www.facebook.com\/jobboardfinder","article_published_time":"2015-10-08T14:29:16+00:00","article_modified_time":"2018-10-09T13:35:14+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/10\/Indeed2.jpg","type":"image\/jpeg"}],"author":"Chlo\u00e9 Delolme","twitter_card":"summary","twitter_creator":"@JobboardFinder","twitter_site":"@JobboardFinder","twitter_misc":{"Written by":"Chlo\u00e9 Delolme","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.jobboardfinder.com\/news\/#website","url":"https:\/\/www.jobboardfinder.com\/news\/","name":"Jobboard Finder News","description":"All about e-recruitment","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jobboardfinder.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#primaryimage","url":"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/10\/Indeed2.jpg","contentUrl":"https:\/\/www.jobboardfinder.com\/news\/wp-content\/uploads\/2015\/10\/Indeed2.jpg","width":2000,"height":1333},{"@type":"WebPage","@id":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#webpage","url":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/","name":"Indeed expands global brand campaign | JBF News","isPartOf":{"@id":"https:\/\/www.jobboardfinder.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#primaryimage"},"datePublished":"2015-10-08T14:29:16+00:00","dateModified":"2018-10-09T13:35:14+00:00","author":{"@id":"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/569ae4814a81793f0c085bac2658d31e"},"description":"Over a year ago, on September 22, 2014, the world\u2019s #1 job site Indeed launched a global advertising campaign called \u2018How the World Works\u2019. According to the company, the 2014 launch resulted in an increase of brand awareness by at least 50% in the countries involved \u2013 Australia, Germany, United Kingdom and United States. With such strong results, Indeed announced on October 5, 2015 the expansion of the brand campaign to Canada, France, Japan and the Netherlands with 3 additional videos.","breadcrumb":{"@id":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jobboardfinder.com\/news\/indeed-expands-global-brand-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jobboardfinder.com\/news\/"},{"@type":"ListItem","position":2,"name":"Indeed expands global brand campaign"}]},{"@type":"Person","@id":"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/569ae4814a81793f0c085bac2658d31e","name":"Chlo\u00e9 Delolme","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jobboardfinder.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bf34881cb1e01248f47a592bd8ca6c34?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf34881cb1e01248f47a592bd8ca6c34?s=96&d=mm&r=g","caption":"Chlo\u00e9 Delolme"},"sameAs":["https:\/\/www.jobboardfinder.com\/en\/"],"url":"https:\/\/www.jobboardfinder.com\/news\/author\/chloe\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts\/1533"}],"collection":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/comments?post=1533"}],"version-history":[{"count":22,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts\/1533\/revisions"}],"predecessor-version":[{"id":4623,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/posts\/1533\/revisions\/4623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/media\/1536"}],"wp:attachment":[{"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/media?parent=1533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/categories?post=1533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jobboardfinder.com\/news\/wp-json\/wp\/v2\/tags?post=1533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}